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Session 1: Vision and Strategy Alignment
Goal: Define your unique brand message and content goals.
Activities:
Clarify your niche, audience, and value proposition.
Identify marketing goals and platforms for your content.
Set content strategy goals (e.g., video types, frequency, platforms).
Outcome: A clear roadmap for on-camera content creation and marketing
Session 2: On-Camera Confidence and Style
Goal: Build confidence and establish your authentic on-camera presence.
Activities:
Practice speaking with clarity and warmth.
Techniques for engaging storytelling.
Feedback on body language, tone, and visual styling.
Outcome: Enhanced confidence and charisma on-camera.
Session 3: Production 101
Goal: Learn basic production techniques for polished videos.
Activities:
Lighting, framing, and background setup for a professional look.
Audio tips to ensure high-quality sound.
Equipment recommendations for any budget.
Outcome: Ability to create professional-looking videos at home.
Session 4: Digital Marketing Essentials
Goal: Build a digital marketing foundation to share your content effectively.
Activities:
Creating a posting calendar and content batch planning.
Basic SEO and keyword strategy.
Insights on leveraging social platforms for organic and paid growth.
Outcome: A marketing plan tailored to your content strategy.
Session 5: Content Review and Optimization
Goal: Receive personalized feedback and refine your strategy.
Activities:
Review of client-produced content for feedback.
Optimize existing content based on analytics and audience engagement.
Discuss growth strategies for scaling your content.
Outcome: Fine-tuned content and a confidence boost for scaling.
Session 1: Vision and Strategy Alignment
Goal: Define your unique brand message and content goals.
Activities:
Clarify your niche, audience, and value proposition.
Identify marketing goals and platforms for your content.
Set content strategy goals (e.g., video types, frequency, platforms).
Outcome: A clear roadmap for on-camera content creation and marketing
Session 2: On-Camera Confidence and Style
Goal: Build confidence and establish your authentic on-camera presence.
Activities:
Practice speaking with clarity and warmth.
Techniques for engaging storytelling.
Feedback on body language, tone, and visual styling.
Outcome: Enhanced confidence and charisma on-camera.
Session 3: Production 101
Goal: Learn basic production techniques for polished videos.
Activities:
Lighting, framing, and background setup for a professional look.
Audio tips to ensure high-quality sound.
Equipment recommendations for any budget.
Outcome: Ability to create professional-looking videos at home.
Session 4: Digital Marketing Essentials
Goal: Build a digital marketing foundation to share your content effectively.
Activities:
Creating a posting calendar and content batch planning.
Basic SEO and keyword strategy.
Insights on leveraging social platforms for organic and paid growth.
Outcome: A marketing plan tailored to your content strategy.
Session 5: Content Review and Optimization
Goal: Receive personalized feedback and refine your strategy.
Activities:
Review of client-produced content for feedback.
Optimize existing content based on analytics and audience engagement.
Discuss growth strategies for scaling your content.
Outcome: Fine-tuned content and a confidence boost for scaling.